For the middle-market operator — $10M to $50M, and beyond — weighing the next revenue hire

A complete revenue system.For less than one senior hire.

Your revenue organization works. The question is whether the next stage needs another executive — or an operating system. One ramps for six months, carries one playbook, and walks out the door with everything learned. The other compounds.

Schedule an executive briefing →

45 minutes. Operating model, measurement architecture, and the arithmetic — happy to run it with your board or operating partner in the room.

The arithmetic, first.

The senior hire

  • A major fixed commitment — salary, performance comp, and overhead, before impact is proven
  • ~6 months to ramp before impact
  • One playbook — whatever they ran at the last company
  • Single point of failure — the knowledge leaves when they do
  • Cost grows with tenure, raises, and team requests

The revenue system, as a service

  • Installed, not hired — mapping starts week one
  • Runs the machinery — your pipeline math, forecast, and revenue cadence
  • Learns your business — and carries more of the routine work every quarter
  • Priced as a subscription — a fraction of one loaded hire
  • Stays yours — the capability lives in your team, and survives every personnel change

Where this usually starts.

Tap what's true for you.

✓Growth stalled at the next stage

What worked at $5M is breaking at $15M. The engine that built the company is straining — and nobody owns what replaces it.

That's us
✓The forecast you can't trust

The funnel says one thing, the quarter does another. Commitments get haircut — then re-explained after.

That's us
✓Revenue leaking between teams

Deals drop in the handoffs — marketing to sales, sales to success. Renewals surprise you. Nobody measures the whole.

That's us
✓It all depends on a few people

One rainmaker, one operator who holds it in their head. Revenue runs on heroics — and heroics don't scale or transfer.

That's us

Context, for precision: McKinsey's analysis found six in seven companies failed to achieve double-digit revenue growth between 2019 and 2024 — and that mid-market firms stall on operational discipline and strategy alignment, not the market. The ones that grew had instrumentation in place before they scaled.

What "system" means at this size.

Six phases, run as one operating model — stated here as outcomes, walked in full during the briefing:

See the whole ecosystemEvery revenue source, handoff, and drop-off on one page — before anything is changed.
Sharpen who you serveICP and win-mechanics pinned down, so effort concentrates where you actually win.
Concentrate on leverageThe few moves that move the number, sequenced — and the ones quietly wasting budget, cut.
Make it repeatableWhat works tightened until it performs without heroics.
Install the instrumentsDashboards, process, and cadence that run revenue as a system — not in anyone's head.
Predictable growthA revenue engine that performs whether or not any one person is in the room.

The full methodology: what we do →

Designed for declining dependence.

We establish the system, improve it, and help you operate it — and as it learns your business, it carries more of the routine optimization. Your cost-per-outcome compresses while the system's contribution climbs. The engagement is designed to deepen in value, not in invoice.

HUMAN-LED WORK SYSTEM-RUN OPTIMIZATION ESTABLISHIMPROVEOPERATE

Read left to right: senior practitioners carry the launch — mapping starts week one. As the system absorbs your data and our patterns, it takes over the routine optimization; the handoff comes in months, not years. By Operate, your input is strategic vision — the system runs underneath it.

Executive cadence

Set working sessions with the operators — more frequent at install, right-sized as the system carries more. Agenda in advance.

Instrumented reviews

Progress measured against stated goals, on the numbers, at every review — no narrative-only updates.

Installed in your team

Your people run the system with us. It survives reorganizations, departures, and growth.

Diligence-ready

For PE and board buyers: the operating model and measurement architecture are on the table in the first conversation.

Run the arithmetic with us.

Forty-five minutes: your revenue architecture, the operating model, and a straight-faced answer to "what does this cost versus a hire." And the number behind the number: a predictable, instrumented revenue engine is enterprise value — it prices the company differently at the next event. Bring your operating partner if you have one — we prefer it.

Schedule an executive briefing →

If the right answer is the hire, we'll tell you that too.